It’s simple… consumers have become immune to the screeching calls to action from their televisions newspapers and radios. The rapid deterioration of these traditional media forms can be attributed to advancements in technology. Entertainment has become a personal and portable experience. Families are no longer sitting together in the living room watching the TV or listening to the radio. They are off on their own doing their own things. We have the Internet, I-Pods, Portable DVD players, TiVo’s, Commercial Free satellite and Internet radio, Cable Channels On Demand and so many more exciting technology products that are making commercial television, and radio stations obsolete. With this said, Consumers are looking for honest relationships with their chosen brands. They are no longer within earshot of the messages that Radio and TV blast at them 24/7. Advertisers now need a fresh new approach to getting their message to the consumer.
This is where National Media Services comes in.
National Media Services creates and executes marketing campaigns that are effective because they are front and center with consumers. These campaigns not only stand out in a cluttered advertising world, but they deliver a message and emotive connection with a brand unlike any other form of advertising. We utilize the technology that has killed traditional advertising vehicles and have made them a part of the products that we provide. Our high impact marketing programs bring brand qualities and information directly to consumers often in areas where they are not used to receiving advertising messages via methods that are unconventional. This tactic makes a stronger imprint on the desired target and gives the advertiser greater exposure.