Wed, 22 Feb 2012
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Eric Davis |
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Turning dirt roads into golden paths of prosperity, that is the thought behind NMS’s Clean Graffiti. American fashion retailer Express was looking to make their mark in “The Big Easy” and wanted to put their brand and their Rock the Sidewalk pop up fashion show front and center with residents and visitors of the in the French Quarter. Check out the video here. If you enjoyed this post, make sure you subscribe to our RSS feed! |
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We came, we saw, we Projected! That is what ProjectionMan is all about! ProjectionMen are a special projection operations force that National Media Services and technology partner BlueBlastMedia deploys for those special projection executions. When there is no large wall space to be found, ProjectionMan finds and projects on the space that we make. NMS and BBM sent ProjectionMan Team 1 into the civil war atmosphere of the BP Crosstown Cup at Chicago’s US Cellular Field. The mission for Team 1 was to project images where no man has ever projected before, to engage, excite and interact with the 34,000 baseball fans that were present at the annual head-to-head interleague series between the Chicago Cubs and Chicago White Sox! The challenge here was we could not use the wall space around the ballpark or on the ballpark, so we were allowed to utilize the sidewalk. Creative collaboration partner IVP produced the creative for BP based on the assets that the client provided. During the game it was Cubs against White Sox, friends against friends and even family members against one another as they root for their favorite Chicago baseball team. But at the end of the day the two sides agreed on one thing, ProjectionMan was “freakin’ cool!” Check Out the video here.
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