|Video Mapping At The Tribeca Film Festival|
NMS continues to provide proof positive that advertisers do not have to spend tons of money on Video Mapping Projection Campaigns. Last month NMS did it for Rockstar Bagels in Austin, Texas during SXSW with great success. This month we did it in New York City around the Tribeca Film Festival and executed a “never been done before” Guerrilla Video Mapping installation that featured the content of 8 different artists from as far away as France, Spain, Israel and Japan. Each artist had a few minutes to show off their best animated work. Some artists had 3D content while others had content that we mapped to the building. In all it was 22 minutes of amazing animations that had consumers hanging around for an average of 45 minutes just to see what we were going to show next.
Eric Davis Chief Operating Officer at NMS said “I went to my team and challenged them to make this happen. We wanted to expose these incredibly talented animators to the Tribeca Film Festival crowd and maintain the NMS edgy approach to Video Mapping Projections by running this as a guerrilla execution. NMS also wants to show advertisers that they can still have that cool “full on” consumer engagement that Video Mapping Projection executions create without having to spend more than six weeks in development and six figures to make it happen. Our goal is to size these down from the large scale spectaculars without sacrificing the spectacular part, give advertisers more nights, maintain the same quality that you would see in a larger event and bring Video Mapping to more markets where consumers that have never seen this live can have that exciting unique brand experience. NMS is opening those closed doors for advertisers that are wanting to do this and leading the way with smaller scaled secured and guerrilla high impact campaigns that still get the street buzz and the social media impressions from Twitter, Facebook and YouTube. “
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