It’s a mashup of epic proportions!  An amazingly effective advertising vehicle that fuses the art of digital projection with something most people own and use on a regular basis.
National Media Services teamed with our technology partner BlueBlastMedia to produce this multiple night campaign in New York City for The American Red Cross.  The Projectellas literally stopped consumers dead in their tracks to take pictures and talk to the team about the Projectellas.  The Projectellas were spotted at the Tribecca Film Festival and at Madison Square Garden for the New York Rangers Playoff Games. There were also sightings in Union Square, Times Square and at a number of New York City’s hotspots.  Bloggers even took to the internet to tell the entire world about this phenomenon.  http://blog.smartstorming.com/2009/04/03/innovation-spotlight-projectella/

Rain or shine the Projectella’s are the new hotness when it comes to effective street level consumer engagement!  Still images and video can be projected on to these large overhead screens.  Teams of four Projectella Brand Ambassadors take to the streets at dusk broadcasting the advertiser’s message in areas that are normally difficult to infiltrate.   Projectella’s can be enabled with audio and are highly effective when integrated with other nontraditional executions.

Check out the video here

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This entry was posted on Monday, June 8th, 2009 at 2:52 pm and is filed under Blogroll . You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.