NMS has taken the concept of large scale advertising projections to a whole new level. NMS dominated the City of Boston with 16 HD Projectors that lit up approximately 19,000 square feet of the East Facing Wall at the TD Boston Garden during Game 3 of the Eastern Conference Finals on Friday Night. To fully understand the magnitude of this execution, the image below of the football field offers a great representation of scale.
Adidas was celebrating the lightest shoe in all of basketball, the Adizero Crazy Light 2. Adidas contacted National Media Services to execute this larger-than-life display featuring the names of fans who joined the conversation on the adidas Basketball Facebook page to share what light gets them on the court. ESPN was all over this during the game. Check out the video here. It was highlighted during the worldwide broadcast three times.
Eric Davis Chief Operating Officer at NMS said “this was without a doubt one of the greatest challenges our company has ever faced. Our crew rose to the challenge and got the job done. It was not pretty at times, but we did it. Keep in mind we were working on this project without knowing if we were going to Boston or Philadelphia one week from launch. We found out, with the rest of the world, on Saturday night at 10:30pm when Boston beat Philadelphia where we were going and what we needed. Our team immediately mobilized. It was Memorial Day weekend, everything was closed down until Tuesday, that left us about 3½ days to make this all happen!
We rolled into Boston by the cover of night and had to work around the clock to get the image on the wall and give the client what they asked us for: a larger-than-life HD Projection Campaign .. and it WAS AWESOME. We salute Adidas and all of the agencies that were involved in this monumental effort. As the owner of NMS, I have never been prouder of our team than I was at 8:15pm on Friday Night when the curtain went up and the image took over.”
Be sure to check out the video click here.
If you would like more information on how NMS can enhance your brand image with an execution like this, contact Eric Davis –firstname.lastname@example.org.
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